NFF/Coca-Cola partnership will help build football culture – Pinnick

President of the Nigeria Football Federation, Amaju Pinnick, has said the new partnership with Coca-Cola as sponsor of Nigeria National teams will impart greatly in the building of sustainable football culture in Nigeria.

The NFF and Coca-Cola signed a new sponsorship deal on Wednesday which will see the global soft drink brand investing $4m in Nigeria football in the next five years. The sponsorship covers the Super Eagles, the Super Falcons, the Olympic teams as well as other age grade teams of Nigeria.

“We are delighted to be associated with a super brand like Coca-Cola. A lot of good is happening to Nigerian Football all round and I want to commend Members of the NFF Executive Committee and Management for the giant strides,” Pinnick declared after the elaborate ceremony to welcome Coca-Cola.

“It is heartwarming that Coca-Cola has chosen to come into sponsorship of the Nigeria National Teams at a time that we are all committed to the mission of achieving the best –ever outing for Nigeria (and Africa) at the FIFA World Cup finals, and to take the other teams to the next level while building a sustainable football culture for the country.”

To deepen football culture across the country, President Pinnick said the federation will commission six mini –secretariats in six states of the within the next two months, establish mini –secretariat in each of the 36 States and the FCT within the next three years and provide more playing pitches across the nation.

”We also intend to commission at least two football pitches in each State of the Federation and the FCT within the next five years. This is part of our efforts to take football back to the grassroots.”

Head of Strategic Marketing (Sparkling) at Coca-Cola West Africa Business Unit, Cletus Onyebuoha, said the organization is excited and proud to be a major partner in Nigeria football.

“We are proud and excited to partner with the Nigeria Football Federation as a sponsor of the Nigeria National Teams. Historically, Coca-Cola has always been in the forefront of corporate support for the development of football in Nigeria. This sponsorship of the Nigeria National Teams is a further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and our support for communities where we operate. Everyone knows that Coca-Cola is the Official Global Partner of the FIFA World Cup Russia 2018,” Onyebuoha enthused.

The Permanent Secretary, Federal Ministry of Youth and Sports Development, Mr. Olusade Adesola, who represented the Honourable Minister of Youth and Sports, commended Coca-Cola for the move and appealed to other corporate bodies in the country to emulate the soft drink giants.

“I am elated that a global brand like Coca-Cola has found Nigerian Football worthy to partner with. This decision certainly underscores the growth of the Nigeria game, and support such as Coca-Cola’s will enable the sports sector to maintain its upward trajectory for the good of the Nigerian youth and the Nigerian nation.”

Managing Director of Coca-Cola Nigeria Limited, Bhupendra Suri and the Managing Director of Nigeria Bottling Company, Georgios Polymenakos also expressed their excitement at the agreement, while congratulating the NFF and the Super Eagles for qualification to 2018 FIFA World Cup finals.

NFF 2nd Vice President/Chairman of Marketing, Sponsorship and TV Rights Committee, Shehu Dikko, explained that the initial contract is for a period of five years and worth $4 million, and also renewable.

Also at the ceremony which held at the Eko Hotel and Suites, Victoria Island were NFF 1st Vice President Seyi Akinwunmi, NFF Executive Committee member Aisha Falode, NFF Deputy General Secretary Emmanuel Ikpeme, Super Eagles’ Technical Adviser Gernot Rohr, LMC CEO Nduka Irabor, Managing Director of Financial Derivatives Bismark Rewane, Coca-Cola’s Public Affairs Manager Amaka Onyemelukwe, NBC’s Legal Director Sade Morgan, AIPS Vice President Mitchell Obi, NFF Director of Competitions Bola Oyeyode, Director of Communications Ademola Olajire, Head of Marketing Alizor Chuks, Super Falcons’ player Asisat Oshoala and Onome Ebi and leading lights of sports reporting in the country.


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Fred Edoreh - Publisher

Born July 13, 1965, Fred Edoreh hails from Umeh, Isoko South, Delta State. He attended St. John Primary School, Iselegu, Mater Dei Collage Ashaka, St. Patrick’s Grammar School, Asaba for HSC and graduated in English and Literary Studies at Bendel State University, Ekpoma.
He went into journalism in 1990 with Newbreed Magazine and later crossed over to television production with Ultimate Sports and Soccerworld on the Nigeria Televsion Authority.
He subsequently moved to pioneer Internet publishing in Nigeria with Nigeriasports.com and was later employed at Silverbird Television from where he moved as Editor of Weekend Sports at Naational Mirror Newspapers.
He currently publishes the online sports website www.sportstalkafrica.com besides and also runs a sports marketing outfit, Westcoast Works and Projects, managing and marketing live radio broadcast of the Nigeria Professional Football League.

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