A foremost sports marketer Otunba Akin Alabi has advised sports administrators in Nigeria to be honest and transparent to attract investments and sponsorships into the sector.
According to Otunba Alabi, who is the Chief Executive Officer of Nairabet, sports administrators must have profitable programmes which the investors can key in.
“No investor will put his money in a venture that will not yield any gain” he said.
The sports marketer identified lack of trust and transparency as hindrances to growth of sports in Nigeria.
“Sports administrators must be honest and transparent to attract sponsorships and investments. There should a working structure on ground and trust between administrators and potential investors” he pointed out.
Otunba Alabi, stressed that in modern times marketing breathe life into sports, transforming it to a lucrative business.
The Sports Marketer whose company, Nairabet is one of the sponsors of Shooting Stars Sports Club of Ibadan expressed his bias for any venture that has to do with Ibadan, home town.
He disclosed that his business relationship with the clubside will continue as the club is very dear to him.
While agreeing with Otunba Alabi, the Oyo state Commissioner for Youths and Sports, Abayomi Oke revealed that his ministry is working on a blue print that will facilitate sports development and attract massive investments into the sector.
Oke also disclosed that sports trials will hold very soon to recruit talents from the grassroots.
National Sports Commission South West 2, Dr Steve Olarinoye, who is retiring from public service this month, described marketing as the driving force and soul of sports.
The Chairman, Oyo State Chapter of Sports Writers of Nigeria, Niyi Alebiosu eulogized Otunba Akin Alabi for his immense supports to 3SC and sports writers in the state.
Otunba Alabi was made his Association’s patron at the Oyo SWAN dinner on Friday, 16th of December 2016
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